About SOY
In an age ruled by polyester and fast fashion, Shades of You chooses intention over impulse.
We create timeless silhouettes using only pure, natural fabrics — fabrics that breathe, move, and feel gentle on the skin. Our designs are rooted in craft and made for modern lives, where comfort, elegance, and longevity matter equally.
At the heart of every collection lies Batik, a rare wax-resist printing art where no two pieces are ever the same. Each garment carries its own shade, rhythm, and story — quietly luxurious, never repeated.
Shades of You is designed for women across generations — for working women, our Gen-Z sisters finding their voice, and the women who raised us. Clothing that belongs to every age, every phase, and every day.
Our Promises
We believe fashion should be thoughtful, not rushed.
Slow Fashion, Always
We create in small, intentional batches — never mass-produced, never trend-led. Our pieces are meant to be worn, loved, and kept.
Only Pure & Natural Fabrics
In a synthetic-dominated world, we choose fabrics that honour the body. No polyester. No compromises.
Handcrafted, One of One
Our batik prints are created by hand, making every garment naturally unique. Imperfections are not flaws — they are proof of craft.
Made for Every Woman
Our silhouettes are designed to flatter and flow across ages, sizes, and lifestyles — timeless, not age-specific.
Craft Over Convenience
We support skilled karigars and traditional techniques, keeping a fading art alive through mindful creation.
Quiet, Accessible Luxury
Luxury doesn’t need to shout. Soft textures, graceful falls, and a regal feel — designed to feel personal, not performative.
Note from the founder
Shades of You began as a quiet dream — one that gave me purpose when I needed it most.
What started as an idea slowly grew into a brand built with care, patience, and complete involvement — from designing silhouettes to printing fabrics and overseeing every detail in between.
But SOY is more than a label. It is a collective effort — of artisans who practice the art of batik, hands that stitch each garment, and family that believed long before the dream had a name.
My hope is simple: that Shades of You continues to grow as a reflection of women who choose authenticity, softness, and strength — all at once.
With gratitude,
Shanaya Sadh
Founder, Shades of You
Privacy Policy
Depending on the products and services you use, we collect different kinds of personal data from or about you.
Data you provide:
We collect the personal data you provide when you use our products and services or otherwise interact with us, such as when you create an account, contact us, participate in an online survey, use our online help or online chat tool. When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. With your permission, we may send you emails about our store, new products and other updates.
Data about payments:
If you make a purchase, we collect personal data in connection with the purchase. This data includes your payment data, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping, and contact details.
Generally speaking, we use personal data to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements and services, and to protect us and our customers.
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
We take reasonable steps to ensure that your personal data is accurate, complete, and up to date. You have the right to access, correct, or delete the personal data that we collect. You are also entitled to restrict or object, at any time, to the further processing of your personal data. You have the right to receive your personal data in a structured and standard format. You may lodge a complaint with the competent data protection authority regarding the processing of your personal data.
To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we maintain.
You may contact us to exercise your rights at info@shadesofyou.co.in .We will respond to your request in a reasonable timeframe, and in any event in less than 30 days.
Please contact our customer care service to close your account in relation to the following uses of your personal data:
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providing, improving, and developing our products and services;
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communicating with you;
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sharing your personal data with third party partners for marketing communications;
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offering and measuring targeted advertisements and services; or
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promoting safety and security.
Please contact us to close your account in relation to the use of your personal data for the provision of products and services you requested.
If you close your account, we have no obligation to retain your data, and we may delete any or all of your data without liability. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, if required by law, or for legitimate purposes, such as analysis of non-personal data, account recovery, auditing our records, and enforcing our rights and obligations under our agreements.
Terms & Conditions
These terms and conditions represent the final and complete agreement of the parties and no terms or conditions in any way modifying or changing the provisions stated herein shall be binding upon Our Company unless made in writing and signed and approved by an officer or other authorized person at Our Company. No modification of any of these terms shall be modified by Our Company's shipment of goods following receipt of Buyers purchase order, shipping request or similar forms containing printed terms and conditions additional to or in conflict with the terms herein. If any term, clause or provision is declared to held invalid by a court of competent jurisdiction, such declaration or holding shall not affect the validity of any other term, clause or provision herein contained.
All orders are subject to written price verification by authorized Our Company personnel unless designated in writing to be firm for a specified period of time. Shipment of goods without written price verification does not constitute acceptance of the price contained in the order.
Unless otherwise provided, Our Company shall use its judgment in determining carrier and routing. In either case, Our Company shall not be liable for any delays or excessive transportation charges resulting from its selection.
Unless otherwise provided, Our Company will comply only with its minimum packing standards for the method of transportation selected. The cost of all special packing, loading or bracing requested by Buyer will be paid for by Buyer. All cost of packing and shipment for Buyer's special equipment shall be paid for by Buyer.
The discount applies only to the invoiced value of the material (not to taxes or freight charges). Our Company reserves the right to require advance payment or satisfactory security for the goods if the financial condition of Buyer so warrants as determined by Our Company. If Buyer fails to make payment in accordance with terms of this agreement or any collateral agreement, or fails to comply with any provisions hereof, Our Company may, at its option (and in addition to other remedies), cancel any unshipped portion of this order. Buyer is to remain liable for all unpaid accounts.
Payment
We use Razorpay for processing payments. We/Razorpay do not store your card data on their servers. The data is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS) when processing payment. Your purchase transaction data is only used as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is not saved.
Our payment gateway adheres to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read terms and conditions of razorpay on https://razorpay.com
Third Party Services
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.
Links
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
Security
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
Cookies
We use cookies to maintain session of your user. It is not used to personally identify you on other websites.
Age Of Consent
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
Changes to this Privacy Policy
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.