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Made by women, for women
By Aarushi & Shanaya
Shades of You is not just a brand — it is a shared vision, built by two founders bound by friendship, ambition, and a relentless drive to create something meaningful.
Childhood school friends with a natural competitive spirit, a deep love for sport, dogs, and discipline, came together with one goal - to build a brand that blends purpose with scale, craft with commerce, and heritage with modernity.
What started as a dream has grown into a mission:
To take Shades of You to its true potential, not just as a fashion label, but as a platform for art, artisanship, and slow luxury.
At the heart of SOY lies Batik - a rare wax-resist printing technique practiced by skilled karigars whose hands carry generations of knowledge. Every print tells a story of patience, precision, and tradition. The founders see their role not as creators of this art, but as its custodians, bringing the artisans’ legacy to life through contemporary design, natural fabrics, and modern silhouettes.
The brand serves women across generations — designing clothing that feels rooted yet relevant, soft yet powerful, luxurious yet wearable.
As co-founders, Aarushi and Shanaya bring different strengths but a shared hunger — to build an empire that is ethical, scalable, and enduring. One rooted in craft, powered by discipline, and driven by vision.
Shades of You is not fast fashion.
It is not trend-led.
It is not mass-produced.
It is slow luxury, built with intention — where the art comes first, the artisan comes first, and the woman always comes first.
